WordPress Show Support For New EthereumAds Plug-In As Direct Competition To Google AdSense
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EthereumAds is a new plug-in that will allow publishers on WordPress to receive advertisement earnings directly into the Ethereum wallets. It was revealed this week on the 10th of December in an announcement posted to the official website for WordPress.
With this new addition, it will enable publishers of content to auction advertisement areas for Ethereum tokens using smart contracts.
According to the official description on the WordPress website, “after you inserted our widget your ad space is automatically openly auctioned off using our smart contract every two weeks to the highest bidder.”
According to the EthereumAds website as well, this new plug-in will work in a similar sense to Google AdSense but will be in direct competition as they will also allow publishers to earn the token through banner advertisements. In particular, EthereumAds will be providing publishers with lower commissions according to the document.
“Google Adsense only pays you 68% of your ad earnings. We on the other hand pay you a whopping 90%.”
It is worth noting that these new advertisements can be used on any kind of website from blogs to billboards and it doesn't have to be specifically on crypto-related content. As this new platform is going to be a direct arrival of Google AdSense, it will be interesting to see how traditional advertising platforms deal with this newfound competition.